Leslie Turley

Vine videos still gaining traction even after initial buzz. For those skeptical at first like me… Read more:

· 5 Vines are shared every second on Twitter
· Branded Vines are shared 4x as often as branded Internet videos
· Vines are Tweeted more during the weekend than all weekdays combined
o Between 10am and 11 am ET
· 4% (of the top 100 shared Vines) are from brands
o Comparative, only 1% of the top 100 viral online videos are from brands

This data, collected by Unruly and published by AdWeek today

Hmm this whole downsizing thing for the move to NYC didn’t seem to go over so well

The grand finale #lastsuppersofatl (at Nikolai’S Roof)

Guilty. We all are. How much time do you spend nose-deep in a digital screen of some kind that you forget to experience what’s happening right in front of your face?

Technology has always been a part of enhancing our lives, but it wasn’t until social media came around that it started to redefine how we actually interact “socially” day to day. Take this ad from Domtar’s on”Paper Because” - it hits the nail on the head in terms of how our generation interacts with each other today. 

We are now much more connected than we ever were before, good and bad. But we are so addicted to these devices that we have formed new “etiquettes” around them. For instance, if I know you have a green dot next to your name on Facebook chat, gChat, or that you viewed my Snapchat and you don’t respond almost immediately, I assume you are ignoring me. Am I right? Or so many of us turn to social networks for “affirmation” that we are missing in our real life. For instance, I post a picture to Instagram or Facebook and feel good by the # of friends that favorite it, like it or comment on it. 

There was an interesting article in the NY Times this week that spoke about “ads that speak the language of social media.“ To me they missed the most obvious point - it’s not about speaking the language of social to relate to consumers, it’s about the fact that we need to open our own eyes to the fact that we are in the midst of a shift in our relationship with technology.

Social experiences powered through tech is here to stay, that’s for sure. But as we spend more time with digital, we start to place a lot more value on the actual time spent with real people and real things. This is a conundrum to our parents and older generations because that’s all they ever knew. But to us, it’s a new realization that is catching on and we are starting to rebel. That’s why I love these Chinet ads from Buntin, a local Nashville agency. 

These ads are a honest look at how we all act today and rather than putting us down for it, it simply mocks us because hey it’s true.

Now look at this Toyota Venza ad from Saatchi & Saatchi, where the insight may be right, but the execution is off. 

I would argue that Millennials, digital natives, youth of today, or whatever you want to call us are placing more emphasis on getting out and actually experiencing things and are looking to brands and products that enable us to do just that - experience real things. Yes that may be social/digital experiences, but they are also very much so experiences in the real world augmented by social and digital technology. 

As technology continues to advance, and everyday a child is born in a world where technology is more pervasive than ever before, it will be important to establish what “tetiquette” we as people want to stand behind and support. Like our parents did in the 70’s, we need to decide what’s right and pave the way of the future for the generations of tomorrow for how we want technology to play a role in our everyday lives. 

SXSW is always an amazing experience. It’s truly inspiring to be around so many innovators, artists, & hard workers - or geeks if you want to call it that.

As Dennis Crowley, founder & CEO of Foursquare, stated this year

• “It’s truly where you go to experience the future for a few days before returning back to your life in the present”

Here are the top 7 highlights of key takeaways, insights & learnings that meant most to me because hey 7 is a lucky number right?  

1.) Tina Roth Eisenberg is my hero.

• Owner of Swiss Miss, Creative Mornings, Teux Deux app, & Tatoo shop Tattly that she referred to as her “side projects” 
• itshardbeingtwo.tumbr.com

My 5 favorite of her rules to live by:

1. Invest your life in what you love, & dont stop till you find it. 
2. Embrace enthusiasm.
3. Don’t complain, make things better. Either do something about it or let it go. 
4. If an opportunity scares you, take it
5. Be an eccentric aunt, or be one for someone else 

2.) Design to change behaviors

Through Data

There has been a shift from big data to the “Quantified self” data in which we find that tracking your own behaviors helps to actually make changes to your real life. 

• For instance, once you start tracking your health data (i.e. a Fit Bit, Fuelband, and more serious self trackers) or finance data (i.e. Mint.com) you find yourself actually starting to change your behavior -walk more, take the stairs, spend less etc. 

New health tracking kiosk booths from higi are rolling out to retail pharmacies, grocery stores, and other locations nearby that literally gamify your health by tracking our BMI, blood pressure, and more and then ranking you

Through Feedback & Feedforward

• You will diet like there’s no tomorrow all week, go to Weight Watchers on a Sunday night, get weighed, realize you’ve put on weight, and then spend the next week trying to figure out why. There was no feedback or feedforward. 
• Feedforward is just as important as feedback & with Wifi scales and Apps we have the ability to do so
• Coke shows types of exercises that people can do to burn off the calories of a Coke. Ie: Laugh for 10 minutes or take your dog for a twenty minute walk.
• Nike+ again cues music as you know you’re going up that last hill, or the fact that every ‘like’ on Facebook sends you a cheer in your headphones. That’s just brilliance right there!

Through Framing:

• If we change the way something is presented to us we can change our behavior.  Like putting the dessert bar just that little bit further away or automatically or implementing an ‘opt-out’ rule rather than an ‘opt-in’ due to the fact that many people simply couldn’t be bothered checking the opt-in box
• But the most important part of changing behavior is constantly asking WHY. Ask yourself WHY 5 times to truly uncover new strategies 

3.) Instill the “Startup” culture in everything you do

• This year was all about bringing the startup culture and mentality to big companies or other organizations that may not be what most consider a “startup.”
• Instilling the startup culture in us all leads to better collaboration, better work, and better sales. 

4.) Social is a way of thinking, not a channel or trick

Social is the new starting point for all media.

• You keep up with the news, funny animal pics, and your friends getting drunk all at the same time. 
  
• The bored (at work or in line) networks are bigger than THE big networks
• Think about it - there’s literally hundreds of millions of bored people at work Facebooking, tweeting, IMing, instagramming, whatevering all day long. 

Quality content isn’t always important. It should be a 50/50 split on figuring out the idea and how to make it spread. Not 95/5. 

Google mastered the art of connecting people with information & delivering on a response to a consumers active intent. (Search - click)

Social is a bigger beast. Social connects people with other people around content & delivers an experience consumers passively seek. (Browse - share)

The real value of social networks is in the data consumers create, not the ads. This data can power advertising everywhere.

• Building a database that links affinity data with intention data is crucial to the survival of our industry.

  Sure MRI, Forrester and the likes will always be valuable data sources to guide our marketing plans. But a true data base that can accurately depict true affinity and intent for a brand is the silver bullet we’ve all been waiting for.

  Facebook’s Open Graph search is one attempt and nod in this direction. They understand the power of this data, but unfortunately they are only one source (albeit a huge one) of data. To paint a truly accurate picture of applicable targets for our brands, the data has to be pulled from multiple platforms. It cannot just be MRI, or Facebook, or Google, or sentiment on Twitter or even transactional data. It has to be everything.

5.) Respect people & animals

If I asked you which do you think people are more likely to be interested in -  Badass rocket scientists or cats? What would you say?

The answer is BOTH! 

• Elon Musk kicked off the opening keynote and was well deserved as he is literally figuring out how to make rocket fuel more efficient, get life on Mars, reinventing transportation, and helping Tesla become profitable to name a few.
• Just take a look at this video! 

• It’s no coincidence that people are inspired and want to share.  (Elon Musk got 10K mentions on Twitter) 
• Space exploration isn’t just for scientist. It’s much more accessible now which encourages people to think big. Just like Elon Musk does

Animals are also a force to reckon with & deserve respect.

• Grumpy Cat was all over SXSWi - in person at the Mashable ten, giant interactive billboards on 6th street staring down at attendees (unhappily of course.) Total buzz of Grumpy Cat were 2nd after Elon.  

As humans we connect to many things at the same time. Just because we may be completely inspired after our minds have been blown by Elon Musk doesn’t mean we won’t flood to see Grumpy Cat right after at the Mashable tent unveiling or retweet his latest tweet.

Does it make us dumb to retweet a funny cat after talking about new terrestrial forms of transportion and rockets? No! We are just human. 

6.) Marry Digital with Physical 

• Some would also call this the “Digital Backlash.”
• As we spend more time with digital, there’s an increase in the value of the time we spend with real people & things
• In previous years big social apps have been the heroes (Twitter, Foursquare, highlight). 
• This year it was much more about “hardware” or items that can marry the digital and physical worlds.
• We’re in the midst of a shift in our relationship with technology. It’s there when you want it and out of the way when you don’t
• But when you do - people are thirsty for interaction beyond the keyboard and mouse
• Leap Motion, a fantastic motion interface for your computer that puts Kinect to shame and it’s only $79 dollars – gotta watch this video!

• 3M Innovation’s Avatar like human interaction

  This lady is so creepy but cool #sxsw #weird @3minnovation vine.co/v/bwlVLOqB0Zg

  March 14, 2013

• 3D printers/Rock Paper Robot join forces with GE http://www.youtube.com/watch?v=jjmdXo7F0Xk&feature=share&list=PLqRswrJMVtBb5WMNof-nAFhTfYUwo9fDJ 
• http://www.makerbot.com/
• Google Glass - http://www.digitallablive.com/post/45148319291/building-new-experiences-with-google-glass

7.) Go Big or Go Home

Task Rabbit van - Fur bus that gave away free stuff

GE Brilliant brew - a coffee truck that printed and made cool patterns in your coffee! 

LYFT - carpooling app that lets people share cars but they couldnt get cars to Austin, so what do they do? Wear giant pink mustaches and give people piggy back rides of course!  

NASA - literally brought a telescope that is set to release in 2018

My personal favorite brand experience from this year’s event? 

Game of Thrones of Course

Finally want to see want to see where people are going the most? 

Check out the live data via Foursquare here: 
Weareherenow.org/austinlive

digitallablive:

Digitas has a new data visualization tool called SODA that they used to take us through the history of SXSW from Johnny Cash to Elon Musk as we celebrate SXSWi’s 20th year anniversary. Let’s take a deeper look at the current trends & hype as analyzed through social data.

The People:

• In 2004,…

t1sxsw:

Hands down my favorite keynote speaker at SXSW, so far.

Well, we only have one left tomorrow, so very likely, she IS my favorite keynote speaker.

Let’s cut the chase and keep this #shortandsweet

1. Invest your life in what you love.

Be honest to yourself. Never stop searching for what you…

digitallablive:

Brand #swag theme? http://instagr.am/p/WyZDnuq-cB/

digitallablive:

Google Glass developer evangelist Timothy Jordan unveils Glass to anxiously awaiting SXSWesters today. 

Read More

Who wouldn’t want this? #lifeproof #sxsw #sharks #awesome

thisadvertisinglife:

I’d like to thank my best friend, Lindsay Head, for this gif.

Happy Birthday Cabot!

pinkstrawberry-s:

Ryan Hidinger is one hell of a chef and an even better human being! Ryan and his wife Jen are the proud founders of the amazing @staplehouse but were just faced with very devastating news. RYAN IS FIGHTING FOR HIS LIFE AGAINST STAGE IV GALLBLADDER CANCER.
The good news is Ryan and his wife Jen have nothing but fight in them and they have an incredible assembly of people, called #TeamHidi, and you can help too! Check out teamhidi.org to buy tickets for an amazing fundraiser event on 1/27 you don’t want to miss!

My favorite italian restaurant in Atlanta - Portifino - also has an awesome bar

A good plot twist

200 Instagrams per second made Thanksgiving their busiest day yet.

http://mashable.com/2012/11/23/instagram-thanksgiving-record/

bbdoatl:

Happy Brand-O-Ween

Boo! Are you in the Halloween spirit yet? This year lots of brands jumped in on the Halloween fun. To name a few, here are 10 favorite Halloween inspired Brand-O-Ween campaigns this year.

1.) Sprint LG: So Real It’s Scary

Going viral a few weeks ago this Sprint video really scared the bajeezus out of some people in an effort to show off how lifelike their new IPS screens are.

2.) Snickers Horseless Headsman

As a part of the “You’re not you when you’re hungry” campaign, Snickers had some fun with their Facebook page by turning it into the voice of a “Headless Horseman” who just isnt himself when he’s hungry so he’s actually the “Horseless Headsman.” They launched this exclusive online edit video of the Horseless Headsman video to their fans in addition to other fun posts & content.

I’m not myself when I’m hungry. -Horseless Headsman

Has anyone seen my horse? -Horseless Headsman

3.) Little Caesars’ Forbidden Pizza

Barton F. Graf 9000’s “Do Not Call” campaign boldly tests the limits of quirkiness and customer curiosity. A radio spot begins the reverse-psychology scavenger hunt with this warning: “We’d like to take this opportunity to educate you about calling Little Caesars—Don’t do it. You see, at Little Caesars, we have hot and ready pizzas available all day, every day. … Not only is it faster to just swing by Little Caesars and pick up a hot and ready pizza, if you call 1-800-Try-Little-C, bad things will happen to you.” A call predictably yields chastisements for calling, along with multiple warnings to avoid visiting ForbiddenPizzaWebsite.com or “you will definitely regret it.” Once there, ignoring instructions not to type in your address results in the final bit of bad news: your house is now haunted by ghosts.

4.) REI Zombie Survival Infographic

REI celebrates this Halloween with an infographic on all the gear you need to fend off the zombies. A common problem, to be sure.

5.) Chipotle’s Do Some Good This Halloween

Chipotle released this funny video promoting their Halloween burrito discount — come into Chipotle after 4 p.m. on Halloween in costume, and get a $2 burrito. It’s not just a funny video though - it’s also a cause marketing promo! If you watched the video, you’ll notice the entire theme is this trick-or-treating Frankenstein talking about Halloween as a do-good holiday. If you get the $2 burrito, the proceeds, up to $1 million worth, will benefit the Chipotle Cultivate foundation. So do what they say and “Do some good this Halloween.”

6.) Dunkin Donuts Instagram Contest

How would you dress up your Dunkin’ Donuts cup for Halloween? Dunkin’ Donuts is encouraging fans to decorate their cups with a costume and then share a picture on Instagram using the hashtag #DresseDD for the chance to win a gift card. Who knew a disposable coffee cup could be so fun.

7.) Kmart Costume Change World Record

A great example of a retail brand reaching out to social media users it considers potentially influential - Mommy Bloggers. 

Kmart, along with its agency DraftFCB, asked Chicago hip hop dancer Monternez “Monty” Rezell to move his way through over 150 different costume changes in under eight hours which successfully broke the existing Guinness world record. The result is a pretty cool 90 second commercial below but they key to social success was their blogger outreach Mommy Bloggers.

They also promoted on Twitter through (#KmartWorldRecord) & on their Facebook page.

8.) Oriental Trading Company’s What’s Your Inner Monster Duck App

Have you ever wondered what your “inner monster” rubber duckie would be? Odds are probably not, but this is kind of fun & gets you in the Halloween spirit.

Unleash your inner zombie duck by checking out the app on their Facebook page or go to http://innerduck.com/

I’m the Black Cat Duck!

Smooth, playful and oozing confidence, your friends are always spellbound by the

way you make the city your playground. You have a knack for letting confrontation roll off your shoulders.

9.) AT&T #Ghostbombing

What better way to promote the outstanding digital capabilities of the HTC OneX mobile device, which captures high-def stills from videos than through #ghostbombing?

In this video, paranormal expert Leslie Enlow PhD explains that ghosts have in fact been photobombing us for years, but only with the HTC OneX has he been able to prove it.

Visitors to AT&T’s Facebook page are able to see further examples of ghostbombing in action through to Halloween.

How many ghost bombs can you find in AT&T’s new Halloween inspired “Whiz Bang” TV spot?

10. Google Happy Halloween Doodle

It cant really be Halloween without a proper Google Doodle right?

Check it out live today for yourself & after you’ve clicked all there is to click, Google redirects you to a search for “Happy Halloween!” Or just watch the video below:

Happy Halloween! Check out my brand-o-ween write up

thisadvertisinglife:

(or any other swanky new toy)

Thanks, Nathalie!

Old Spice at it again with Muscle Video… too bad they beat us to it on this idea

Hard to believe she was once this small #before&after #happybirthday Sapphire (Taken with Instagram)